Managed Service Providers (MSPs) have historically relied on traditional methods of selling: cold calls, door-todoor outreach and building sales teams. But in today’s digital-first world this method is now beginning to fail. High costs, long ramp-up times, and short sales rep tenures make this approach not just outdated but also risky. MSPs still spend a lot of money on outbound strategies that yield little, whereas other B2B sectors focus on marketing more than sales.
Relying only on sales for building demand is like putting the cart before the horse. Even the best salespeople can struggle when they don’t have a steady flow of potential clients. Pay-per-click marketing designed for MSPs is a superior method to attract leads seeking the services they provide.
What is it that makes PPC for MSPs so efficient?
PPC for MSPs is an immediate connection to customers looking for services such as managed IT support, cybersecurity or helpdesk outsourcing. PPC tracks the demand in real-time unlike cold outreach that can interrupt people who aren’t ready.
If the campaign is put in place, MSPs can appear at the top of search engines as well as in targeted LinkedIn feeds, or on YouTube videos that are viewed by decision-makers within mid-sized and small businesses. This type of advertising is not just about boosting the visibility of your business, but it also attracts people who are in the market and more likely to convert.
Return on investment is tracked far more efficiently than traditional sales techniques. You can track your cost per lead, and see what ads are effective and which words perform better than others.
Why most campaigns fail without the right know-how
An effective PPC campaign involves more than just boosting a Facebook status or selecting a few Google Keywords. MSPs are able to target a specific group of people. In order to reach that group effectively, you’ll need to be familiar with the specific industry. A specialized MSP PPC company can make all the difference.
A qualified MSP advertising agency knows how to:
Bring up business issues like security threats, undependable support and downtime.
Create a marketing campaign that is closely aligned with MSP service and package.
Create landing pages that turn interest into inquiries.
PPC campaigns that lack this level of specificity can quickly turn out to be expensive trials. If managed properly PPC campaigns are powerful growth engines.
It is better to concentrate on sales first, and marketing later.
The traditional approach of investing in marketing prior to hiring a team of salespeople is shifting. More MSPs recognize that demand generation has to come first. When marketing is successful the sales team will be able to be less distracted and more time closing.
This is the reason PPC is a crucial function. This enables founders and teams to focus more on providing value than on the pursuit of cold leads. If you see a steady flow of inbound traffic, then you should increase the size of your sales team, not prior to.
MSPs are able to expand their business more efficiently and reduce time using this model. The greatest benefit is that it can reach consumers wherever they are online.
Final Thoughts
If your MSP is using outdated sales-driven methods, it’s the time to step back and evaluate. There’s a more effective and more sustainable way to go forward. This starts with getting in touch with those looking for solutions.
MSPs should not solely focus on getting clicks. They should also gain clients. You can end the unpredictable nature of cold outreach, with help by an MSP PPC or MSP advertising company. Marketing isn’t a luxury anymore. It’s essential.
